Digital Due Diligence
“…exercise of care….to take before entering into a contract”
“a comprehensive appraisal of a business undertaken by a prospective buyer, especially to establish its assets and liabilities and evaluate its commercial potential”
When you buy a company, you need an accurate picture of that company’s digital footprint. You also need to interpret the information given in case of ambiguity, inaccuracy or plain old missing. What a company shares, based on ignorance or maybe judicious editing, will not be sufficient.
An audit for due-diligence purposes needs to establish;
- Ownership, control of assets
- Resilience, best practise, legal compliance
- Audience, costs, reach
- Future costs
We report on a wide range of related topics which in turn builds a picture of the true digital worth of a business, as opposed to what appears on the P+L.
Areas to consider include:
|Competitor digital strengths, positions||Traffic sources/impact||Audiences; data, ownership, security, privacy|
|Digital market||Platform resilience||Asset ownership; proof|
|Marketing strategy||Social footprint; B2B/B2C|
The data needed is of course balanced by what the company initially divulge. The interpretation and verification of the data is where expertise can make the difference.
Intrigued? Worried you missed something? Want to identify value or discounts? Contact us here….