Digital due diligence
“…exercise of care….to take before entering into a contract”
“a comprehensive appraisal of a business undertaken by a prospective buyer, especially to establish its assets and liabilities and evaluate its commercial potential”
When you buy a company, you need an accurate picture of that company’s digital footprint. You also need to interpret the information given in case of ambiguity, inaccuracy or plain old missing. What a company shares, based on ignorance or maybe judicious editing, will not be sufficient.
An audit for due-diligence purposes needs to establish;
- Ownership, control of assets
- Resilience, best practise, legal compliance
- Audience, costs, reach
- Future costs
We report on a wide range of related topics which in turn builds a picture of the true digital worth of a business, as opposed to what appears on the P+L.
Areas to consider include:
| Competitor digital strengths, positions | Traffic sources/impact | Audiences; data, ownership, security, privacy |
| Digital market | Platform resilience | Asset ownership; proof |
| Marketing strategy | Social footprint; B2B/B2C |
Part of our diligence activity includes corrective analysis; the cost of getting it right. This will help inform budgets for purchase as well as post-purchase planning.
The data needed is of course balanced by what the company initially divulged. The interpretation and verification of the data are where expertise can make the difference.
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