Digital Due Diligence
“…exercise of care….to take before entering into a contract”
“a comprehensive appraisal of a business undertaken by a prospective buyer, especially to establish its assets and liabilities and evaluate its commercial potential”
When you buy a company, you need an accurate picture of that company’s digital footprint. You also need to interpret the information given in case of ambiguity, inaccuracy or plain old missing. What a company shares, based on ignorance or maybe judicious editing, will not be sufficient.
An audit for due-diligence purposes needs to establish;
- Ownership, control of assets
- Resilience, best practise, legal compliance
- Audience, costs, reach
- Future costs
We report on a wide range of related topics which in turn builds a picture of the true digital worth of a business, as opposed to what appears on the P+L.
Areas to consider include:
|Competitor digital strengths, positions||Traffic sources/impact||Audiences; data, ownership, security, privacy|
|Digital market||Platform resilience||Asset ownership; proof|
|Marketing strategy||Social footprint; B2B/B2C|