Charles Church wanted to come out of the recession at the front of the market – able to react quickly to customer demands.


A user centric web site putting user needs at the forefront. Taking a thorough look through the current competitor offerings and determining the way users want to search for new homes. Used a process that is tried and tested; looking at user needs; user acquisition strategy to establish the best way to develop the site.

User needs

  • Analysing the online presence against key criteria:
  • Positions in search engines
  • Content quality
  • Keyword themes/silos
  • Analysis of relevant competitors

User acquisition

  • SEO research gives the ‘goals’ of the site
  • The user can then be targeted through the correct marketing medium
  • The objectives of the site are confirmed as achievable

Information architecture

  • Full site structure incorporating the SEO research
  • Prototype mock up with full usability testing


  • Mood boards following brand
  • Design candidates
  • Final design – close to candidate


A site that is easy to use and focuses on the user. The results from the site have shown a marked increase in conversion traffic.