Complete rebrand of a dated website, making it more appealing to the target audience. The objectives were set as pushing customers to the bricks and mortar shop via an appointments booking page, the website had to look visually appealing and easy to maintain as the client wanted to take control of the content going forward following the content strategy Braid Consulting had produced.
- Information architecture
- Usability testing
- Content management system
- Search engine optimisation
What We Achieved
- User friendly website
- Booking appointments increased by 240%
- Page 1 position for key terms – targeted on localisation
Services
- Project management
- PPC advertising
- User acquisition strategy
- Content strategy
