When you develop a clients marketing, build website functionality, optimise content and then see the whole thing collapse, you have to take a moment to scream, then review whats happened. In the case of one client what became apparent was that we had bleated about dupe content for 18 months, only to see the ‘proof
-> Continue reading Duplicate Content Analysis; the impact on SERPs
1 – SEO needs major technical and programming knowledge Not anymore. Making sure your site meets the core basic requirements of good content, written for human beings. Online reputation, good content that real people want to look at and a site with a basic, simple structure is as technical as it gets. 2 – SEO is
-> Continue reading Busting the SEO Myths; some Strategy Consultants views
Introduction The Yorkshire Tourist Board had for many years overseen county tourism promotion from its Victorian villa opposite the Racecourse in York. In 2008 a new Chief Executive was appointed, and a new strategy introduced, to rebrand the Tourist Board as Welcome to Yorkshire. Central to the strategy was digital marketing. The rather traditional website
-> Continue reading From Tourist Board to Welcome…. The evolution of Yorkshire.com
At most client briefings there are quite often common goals; improve usability, make us different, make sure we are better than our competitors. Which are fine but these objectives have now become ‘the norm’ and get recycled over and over, it’s a safe option and familiar to everyone involved. Objectives like these may lead to
-> Continue reading Web strategies for success
B4U8RTGFMXH9 In these days of austerity many businesses big and small are reviewing how they resource their marketing/business processes and in particular, who is managing the marketing, the web build and the optimisation. The conundrum is always that a company can hire an agency, but who in the company knows when the agency is talking
-> Continue reading Is it better to have an in-house web team, or outsourced?