Website strategy; building solutions

1. Define the problem Most website strategy solutions come about from a specific problem or combination; conversion drop, lack of sales, high exits, wrong traffic. Once the problem(s) has been identified and agreed at all levels it is simply a matter of process to find the solution to test. 2. You need to decide what
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Web strategies for success

At most client briefings there are quite often common goals; improve usability, make us different, make sure we are better than our competitors. Which are fine but these objectives have now become ‘the norm’ and get recycled over and over, it’s a safe option and familiar to everyone involved. Objectives like these may lead to
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