Website usability review
Its a fact that if its your business, your opinion counts first. But when it comes to whether your website works your opinion should be last. Its not for you its for your clients, your customers, your users. You have too much knowledge of the product, your company, your processes, how you think the market works.
So judging how well your web site works needs to be done by your customers or by unaffiliated users with the widest knowledge of what does work.
There are two options – Formal research and the application of experience!
Our Approach
We have been involved in building, promoting and managing websites for over 20 years. We have seen a lot of trends, techniques and mistakes made. We have followed some, tested some and made many!!!
Some typical issues:
- Do the forms work, and maximise conversion?
- Does the design work across browsers, and fast?
- Where are you loosing users and why?
- Is the user journey process efficient?
Before you change your website, ask Braid to look at the current usability. Let us measure, dig, break. Let us cast the net wider, and form a view of where opportunities exist for improved performance (which delivers better goals/profits). Let’s look at what you need to build to improve conversion, retention and engagement.
We can keep it short and sweet or we can dig deep. Our feedback will be in manageable chunks of work.
We don’t pull punches but we don’t look for change for changes sake!