Answer: The owners of all 3 websites would say themselves first
Its a fact that if its your business, your opinion counts first. But when it comes to whether your website works…your opinion should be last. Its not for you…its for your clients, your customers, your users. You have too much knowledge of the product, your company rules, your processes, how you think the market works.
So judging how well your web site works needs to be done by your customers or by unaffiliated users with the widest knowledge of what does work (ie empirical proof or a heck of a lot of trial and error!)
Two options; Formal research or the application of experience….
We have been involved in building, promoting and managing websites since 1999. In 20 years we have seen a lot of trends, techniques and mistakes made. We have followed some, tested some and made many!!! We read…we research…we report on multiple websites performance…we LEARN all the time about what is working, and what doesn’t. Some typical issues:
- do the forms work logically, and maximise conversion?
- does the design work in multiple browsers, and fast?
- where are you loosing users and why
- is the user journey process efficient?