Digital marketing management
Digital strategies with focus
Your digital experience team
A key challenge in any digital strategy is the number of skills involved in digital marketing. How to get those skills in-house and use people with the right experience to deliver your digital strategy can be a challenge for many businesses.
The solution can be to engage agencies, but if you don’t know what they’re talking about you have to trust what they say. Or you bring in expertise (part-time, or on a project basis) to manage the work, setting targets, with good value for money and delivered on time – this is what Braid does!!
How we have helped
Customised thinking
We help businesses of all sizes to increase their visibility, drive more traffic and improve success
Better digital marketing plans that deliver results
We analyse performance, competitors, product and communications to arrive at short- and medium-term actions to generate the objectives.
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Better results with better planning
We work with you to develop effective reporting, analysis, project proposals and preparation, mentoring in-house teams and keeping the commercial focus to your marketing activity.
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Project planning and delivery is essential to success
Often businesses don’t have the in-house expertise to deliver digital projects. Does this sound familiar – you get bamboozled, there is no structure to the project, costs and deadline escalate, but the results shrink. We apply professional, practical project management to deliver on time, on budget and on target.
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Understanding ownership of digital assets including your website
How many business acquisitions have included checks on digital factors that can affect a contract? Who owns what, how is data held and can you verify claims made by the business? We conduct such exercises.
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Can your users actually find the information they want on the website?
We have experience in building websites that work for 20 years. Understanding what platforms are appropriate, how they are used its all part of what we do. Determining if a site function the best level for users is key. Explaining how to achieve this is what we do.
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