Digital marketing management
Strategy… with focus
Planning… with results
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Lets chatYour drop-in digital team
Marketing is about combining many skills to deliver a measurable return on spend. A key challenge in any strategy is the number of skills involved in digital marketing. How to get those skills and use people with the right experience to deliver your strategy can be a challenge for many businesses.
The solution can be to engage agencies; but if you don’t know what they are talking about you have to trust them. Or you bring in the expertise (part time, or on a project basis) to manage the agencies and in-house work. Setting achievable targets, with good value for money and delivered on time.
Marketing strategy
We analyse performance, competitors, product and comms to arrive at short- and medium-term actions to generate the objectives
Planning
We work with you to develop effective reporting, analysis, project proposals and preparation, mentoring in-house teams and keeping the commercial focus to your marketing activity
Paid traffic
Analyse, report, develop. We look at all sources of traffic and analyse contribution and worth to the business. Objective recommendations to achieve goals including spend, targeting and fulfilment issues (i.e. pages, speed etc)
Search engine optimisation
Search agencies, marketing agencies? Paying retainers, confusion, content, links, disavow, meta and analysis. Optimisation for organic traffic is not that complicated, and with 20 years experience of SEO we have a lot of experience and mistakes (and the odd award) to refer to in helping you protect and grow your traffic
Usability analysis
We have experience in building websites that work for 20 years. Understanding what platforms are appropriate, how they are used its all part of what we do. Determining if a site function the best level for users is key. Explaining how to achieve this is what we do.
Project planning and management
Often businesses don’t have the in-house expertise to deliver digital projects. Does this sound familiar – you get bamboozled, there is no structure to the project, costs and deadline escalate, but the results shrink. We apply professional, practical project management to deliver on time, on budget and on target.
Digital Due-Diligence
How many business acquisitions have included checks on digital factors that can affect a contract? Who owns what, how is data held and can you verify claims made by the business? We conduct such exercises.
