We report on what the data tells us, and filter what will bring impact to give focus to thinking
How to reach your targets, with what proposition, to generate what result. SEO, Local, PPC, Social, Display etc.
Developing a budget, how to deliver the marketing assets (copy, ad, campaign etc). Who needs to do what by when.
Monitor, collect data, interpret what actions may be needed, build the data to identify trends. Make it digestible!