Paid website traffic should be economic, actionable and repetitive
The range of paid options for digital promotion are considerable, as is the complexity of their operations, and the metrics for success. Commissioning campaigns yourself can be fraught with issues; selection, technical, creative and timing. Not forgetting tracking, reporting and judgement.
Commissioning Ad agencies to book programmes bring their own complications. Not least cost (15% commission on all expenditure anyone?), or the commission earning paid direct to the agency which may color their recommendations? Perhaps suggestions made are based on how cheaply the agency can run a campaign, maximising profit? Of course, this does a disservice to those agencies that do a great job for clients. But do clients always get all the answers?
We are able to interpret data, set achievable objectives, set up and edit campaigns, analyse interim results and edit activity.
Setting realistic expectations, explaining options simply, and managing campaigns efficiently are what we do.
Ongoing optimisation of paid campaigns is also a service we deliver.